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If you care about being seen as modern, minimalism is the ultimate way. Go with simple shapes, use clean fonts, and have a consistent color palette. Many Tidio users happen to own companies that sell thematic gift boxes. Kelly from Care Package Depot described the box design process as a bumpy road. If you are manufacturing your own products and running your own online store, you should actually consider two “layers” of packaging. One is your shipping box design and the second is the actual packaging of the product itself.
Gel, CPG & Tech, Strategy & Branding
They based the new visual identity around the symbols of a test tube and flower, representing science and emotion. The product packaging was a development of the same concept, with systematic charts for science and calligraphic letters for emotion. These designs strike the perfect balance between these twin themes.
Ruckus Marketing
Then, to get round the Gin Act of 1751, she sold it on the black market, disguising her product in various cleaning boxes. Shillington student Olivia Naden’s creative packaging for this product is based around a simple colour palette, type lockup and image treatment that’s suitably simple, echoing the time period of the story. Pepper Nectar Hot Sauce is a woman-owned, craft hot sauce company based in Florida.
Crafting the Perfect Blend: The Artistry Behind Kristone Craft Grape Brandy Label Design
Cornish Orchards are mostly known for their cider, rather than their range of delicious soft drinks. With an existing softs design which looked too close for comfort to their cider cousins, the Cornish Orchards softs range needed a redesign, so they turned to Thirst for a fresh new look. Small Beer are the world’s first brewery specialising only in low ABV beer. Their mission is to help people enjoy the big moments whilst staying as crisp and fresh as their beer. This year’s holiday pack, Bitter & Twisted, features handmade bitters made from exotic and esoteric ingredients along with a cute mixing spoon. For several decades, plastic has been a huge environmental concern.
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10 Standout Packaging Ideas for Small Businesses (2023) - Shopify
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Ryan Reynold’s new line of Gin uses art deco-inspired design to give the bottles a gorgeous, high-end look. The bottles themselves feature an embossed logo and clean, retro lines while the label uses classic 1940’s fonts to give it a classic vintage feel. These beautiful bottles makes use of a sunrise gradient to set off the serum inside. Bold bottles feature purple, fuchsia, and pink that catch the eye and convey a sense of brightness and natural beauty.
Stickers and Labels
Here you'll find creative solutions for storing trowels, golf tees, wishbones and plenty more unusual products. It's the place to go if you're looking to shake up your research and discover original ideas. You won't get too far without hitting the paywall though – if this site looks like it covers what you need, you'll need to shell out €10 a month to read everything (try it out with a free 30-day trial). BP&O is a blog run by British freelance designer and former writer for The Dieline, Richard Baird, who specialises in the development of branding and packaging. Baird picks recently developed designs, provides a short background and shares his thoughts and opinions on each.
It shows cleanliness, neatness, organization, and clarity-all things that make consumers feel warm and fuzzy. Transparency through windows and product wrapping has been a part of the packaging industry for decades and is a common design element used in food packaging design. But transparent packaging is seeing a resurgence thanks to the demand for transparency in ingredients, the minimalist design trend, and innovations in custom packaging.
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It’s a bold move, but sometimes, bold moves are the ones people remember. Suppose illustration is a part of your design theme; perform testing to determine which of these brand assets have the greatest appeal and that you can include without cluttering the package. Reserve your package design for only what is distinct and definitive, then let the messaging drive consumers pick up your product from the shelf. Along with eliminating environment-harming plastics, many brands are taking the eco-trend further by using natural, earthy colors.
Studio Makgill created the visual identity and packaging design for Montgomery and Evelyn, a company offering food supplements for mental wellbeing. Beverage bottle branding guru Stranger & Stranger designed this limited edition holiday give-away liquor that features one of the most detailed labels you will ever see. The Spirit No 13 label just screams vintage and consists of over 500 words. To top it all off, the bottle is presented wrapped in a specially printed piece of newspaper that gives it what they call a 'moonshine' feel.
The new packaging marries classic with contemporary, unexpectedly wrapping a sophisticated custom typeface around the edges of the perfume box and over a subtle emboss. This stunning packaging was created by Backbone branding for fusion restaurant Kololak, in Armenia. Kololak means a round shape, or meatball, and the rounded design reflects that. The collection is made up of the restaurant's house fruit wines, and each wine was given an individual identity that fits with the restaurant concept. This is centered on the rich Armenian tradition of socialising around the table. In this post, we've rounded up standout examples of packaging designs to inspire you and guide your efforts.
Good Things Come in Threes – PRINT Magazine - PRINT Magazine
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The design does not have complex composition nor history, it conveys extremely positive emotions. Minimalistic design makes it possible to think of your own story while enjoying this wonderful drink. The most gentle and delicate cosmetics are intimate care products. Reflecting the character of its contents, the package also stands all naked before you having nothing to hide. So as soon as you take it in your hand, it will timidly glow right where you touch it. This flirty effect is made possible by covering the package with special thermochromic paint reacting to warm hands.
The idea that begins to act as an independent project worth to be produced and implemented into life. An overlay label with a “fuse” that you can pull and rip, revealing the name of the product. The fusion of the minimal style of the front label with the vintage approach on the back label. The main idea was to keep the bottle as simple as possible but add some liveliness. High Victorian Playing Cards were inspired by the intricate, breathtaking style of the Victorian era.
It is not difficult just to paint the package in the brand colours, but we would like to make the pliers to disappear, to dissolve in any other image. Thus, it would be interested for a person taking the package to look thereupon. Various sizes and types of bugs in nature allow to us to make various body configurations to demonstrate a variety of the pliers. The similar colours of shell (yellow and black) combine all bugs into the entire brand set. Sometimes, however, simple and minimalist designs can evoke other feelings as well. There are no limits to creating designs that are straightforward and communicate all sorts of values.
GE and Hanes have both created stripped down (pun intended) versions of their packaging. The simple, cardboard designs eliminate single-use plastics altogether and use only recyclable materials. The GE packaging lets the product shine through by displaying the bulbs rather than hiding them. Benefit cosmetics has fun with their vintage inspired packaging. Using colorful pop-art imagery, clever titles and bold retro fonts, they create playful, eye-catching packaging that gives each of their products its own personality.
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